Beneath the surface of everyday life, there is a quiet awareness that irreversible destruction is always possible.
This conceptual album campaign supports the Campaign for Nuclear Disarmament (CND) by channeling nuclear anxiety into a curated soundtrack. Using retro-inspired illustrations, vibrant color palettes, and expressive typography, the project evokes both nostalgia and unease. The campaign extends into conceptual merchandise, encouraging audiences to reflect and help “silence the sirens.” By blending cultural memory with present-day fear, listeners are prompted to consider the reality of nuclear threat and the importance of collective action.













